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Get to know

what we do with your information

This is a big one! Take your time

We want to make sure you know what information you share with us. Here are the 3 most important things to know before moving to the next level:

You share more information if you're signed in when you play

To sign in or not to sign in?

It's your choice. Your decision will affect the information you share and how you play. So read this carefully and make the best decision for you.

To play without signing up

You don’t have to create an account to play our games! You can just begin the game – easy right? On the other hand, if you don’t sign up and want to play on another device, you won’t be able to retrieve your progress.

To play when logged into your account

When you play, you can create a King Profile. To create a King Profile, you can:

Create a new account with us. You’ll give us your email address and your name.

Use your Facebook or Google account. We’ll automatically link your profile with your King profile, so you’ll share your name and your profile picture; and other information that you select to share with us.

Here are the main differences between playing not signed in and playing signed in.

Differences to the information that you share with us:

Shared if NOT signed in

  • Information about how you play
  • Your name and email
  • Your social media profile (including email address, unsername and profile pictures) If you sign up through Facebook or Google
  • Your Facebook friends If you sign up with Facebook. (Note: you can remove your access to your Facebook friends by changing your app permission settings in Facebook)
  • Your Google Contacts If you signed up with Google (Note: you can stop access to your Google contacts by changing the app permissions in settings)

Shared if signed in

  • Information about how you play
  • Your name and email
  • Your social media profile (including email address, unsername and profile pictures) If you sign up through Facebook or Google
  • Your Facebook friends If you sign up with Facebook. (Note: you can remove your access to your Facebook friends by changing your app permission settings in Facebook)
  • Your Google Contacts If you signed up with Google (Note: you can stop access to your Google contacts by changing the app permissions in settings)

Differences to the game:

Shared if NOT signed in

  • Saving your game across devices Start with your phone then move to a tablet... you can continue your game from multiple devices
  • Interacting with Facebook friends or Google contacts As long as you haven't removed our access, we'll show you which friends are playing the same games as you. They can see your progress; you can see their progress. You can also access other features in the games like inviting your friends to play or asking them for extra lives

Shared if signed in

  • Saving your game across devices Start with your phone then move to a tablet... you can continue your game from multiple devices
  • Interacting with Facebook friends or Google contacts As long as you haven't removed our access, we'll show you which friends are playing the same games as you. They can see your progress; you can see their progress. You can also access other features in the games like inviting your friends to play or asking them for extra lives
Yes, we collect information about your games and how you play, to give you the best game experience

We will collect information that we gather from your device, for example:

  • The type of device you're using
  • The IP address, which is your computer address on the internet as this can tell us your general location
  • How you play our game, for example the progress you're making, how long you play for, how many tries it takes you to advance a level, and the bonuses or offers that you buy in the game

We collect this information through different technologies as mentioned in our Privacy Policy.. Learn about cookies and trackers.

YES, we have access to your chats, to make sure all players are safe and respectful of each other

We store your messages when you chat with your friends or other players. Why? To make sure that all players are safe and respectful of each other. And to make sure that you and the person that you sent it to can view your message history for 30 days.

We can also:

  • See the content of your messages
  • Filter the language of your messages to pick up any problems or areas where you're not following our chat rules. We'll take away your permission to use the chat if you don't follow the rules
  • Block messages for any reason

We do not use the content of your chat messages for anything else.

If you use the video-chat, we don't have access to any content of the video chats with other players. But we will know how long the call lasted and the general location information.

YES, we use your information to send you advertising about games you might like

For example, we can get information from your phone or computer on how you play our games and use our services to:

  • Send you an email with special offers and promotions
  • Show you other games that we think you might like

If you have given information to our partners (like Facebook or Google), we can also combine the information they have about you and the information we have about you to:

  • Work out what your interests are - and send you the adverts (including special offers and promotions) that we think you will prefer
  • Work out which other games you play - and send you adverts (including special offers and promotions) about other King games that we think you will prefer

Our partners need to have your approval to be allowed to share this information with us. To make sure they do, check who our partners are and check out their Privacy Policy. List of partners.

Wow, you are getting good at this! Do you still want to explore?

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